Do you know how to write a good blog? A good blog post makes you feel something…it either inspires or motivates you to act. That action can be to think a new thought, believe a new belief, or ask for more information. Perhaps it asks the reader to join your newsletter for helpful, relevant tips associated with your niche’s interests.
Whatever you do in your blog post, design its content to develop a genuine relationship with your target market. How do you do it? Give your blog post a specific voice that appeals to your fans. The friendly blog post voice talks to the one avatar that represents your ideal prospect. This prospect is already interested in buying your ideas, products and services.
He or she wants expert information from you. Your blog is like a good friend sharing secrets that reveal how to do a specific task easier. The blog you write gives solid information that truly helps your target achieve goals or solve problems. The expertise you share simply make life better for your fans.
Give Your Blog A Creative, Helpful Voice
The blog post copy (also known as marketing text) introduces information using your creative voice. If you want to know how to write a good blog, you’ve got to practice writing it with a feeling voice. Your blog’s content is a voice in the wilderness. It answers commonly asked questions about how to solve a problem or achieve a specific goal for your niche.
Helpful Metaphor for How to Write A Good Blog
Imagine camping in the wilderness. You go on a hike and you get lost. You would give ANYTHING to be saved from being lost. You need food, water, a breath mint. (Boy, is your breath starting to smell like a bear’s stinky underarms! Phew!)
But you don’t know how to find your way alone. As a general routine, you are lucky the forest rangers regularly patrol the forest. Suddenly you are saved on one of their routine patrols (similar to you regularly writing, publishing and sharing new blog post content)! You are grateful you are no longer lost. And, they happen to carry breath mints!
The forest ranger is not salesy about saving you, you poor lost soul. He or she simply guides you out of your dilemma. You develop an instant trust and liking for this friend. That’s the kind of relationship your blog must make with your target market.
How To Write A Good Blog Post Using A Personal Voice
Like the forest ranger who lead you out of being lost, your blog’s post has a voice. The copy is the voice. Your words inform, lead, direct your ideal prospect through, in baby steps, how to get to a specific outcome or experience. That specific outcome or experience is a solution that shows them either how to reduce or completely eliminate their “pain.”
What I mean by baby steps is talking about different aspects of the pain. In the current example, the topic is about being disorganized. That’s your reader’s pain. But the pain of being disorganized and not knowing how to easily be better organized is made up of several different viewpoints or aspects of the pain of being disorganized.
If a person is reading your post, he or she is already experiencing the pain of disorganization. That means, he or she is interested in a solution to his or her pain. This is the person who is ready to buy your ideas, products or solution.
Knowing how to write a good blog includes knowing how to effectively write about pain points. These are things your niche can already relate to. You need to ONLY talk about relevant topics of interest to this niche. These are things to which your niche loses sleep over at night.
A sample of baby steps regarding disorganization contains the feelings about being disorganized. Such as…
- Irritation about inefficient productivity
- Aggravation about wasting time
- Unhappiness or worry about wasting or having insufficient money
- Angry about wasting precious resources generally
- Seeing and not knowing how to improve personnel inefficiency or ineffectiveness
These terms all describe some different aspects or negative effects of disorganization. You could talk about any of them in a blog post. Talking about these aspects of disorganization keeps the pain points in the reader’s conscious mind.
But complaining and keeping the reader consciously aware ONLY of the pain is simply a whine fest. It’s important to also provide the solution to the disorganization problem.
Write an ebook about how to eliminate or reduce these pain points for improved productivity. That’s what they are looking for. They want to be productive, to have strength, build something, achieve a specific goal or solve a certain problem. Your ebook is the guide to help them no longer be lost in the business forest!
Ask your readers to join your email list to get their free copy of your life-changing ebook on showing them how to be organized in sixty seconds. They already want the solution so give it to them!
When you write a blog post, have a personal conversation with your target audience. Use feeling words. Instead of writing about facts, be personal in your content. Here are some examples of the feeling way and the factual way of saying something.
Entrepreneurs are too disorganized.
Do you loathe being disorganized?
Can you see the difference between the two ways of talking about disorganization? One asks a general question about a topic. The copy’s voice is general instead of personal. This rather impersonal content could be talking to a group of entrepreneurial zoo keepers, members of Local 123 of the professional Burnt Potato Chip Picker’s Union, or generally to any other non-descript business entity.
The second way directly talks to a person’s emotions who can relate to being disorganized and disliking being that way. Once you talk generally about disorganization, you then get into the specifics, perhaps for your niche. Makes the content compelling so they will want to act more organized instead of disorganized. Talk about the benefits of being organized to be more productive.
The words in the sample contain a verb (loathe) that addresses the pain of being disorganized. Remember, verbs are action words. For your reader to take action, you need to use action words in your copy. If you want to be the blog expert on knowing how to write a good blog, regularly write posts with all these writing concepts.
Notice the difference between writing in factual and also feeling ways? Use both ways of creating content to convey your thoughts as you blog. Why?
Your prospects want to know why they should read your blog or do business with you. It’s the old, “What’s in it for me?” question prospects ask before getting in a relationship with you. People will typically make a decision based on comparative analysis. They will give practical, factual reasons for NOT buying and emotional reasons for buying.
Let your copy’s voice focuses on the factual and emotional benefits of being in a relationship with you. Convey this in copy about using your products and services, too. When you talk about the benefits of being in a relationship with you, you proactively answer the “What’s in it for me?” question that is already subconsciously in their mind.
Don’t you just love ideas that genuinely help you succeed in your business? Me, too! Hey, let’s talk. What else can we do to make things easier for you in your business? Email me at firstname.lastname@example.org.