How To Get New Customers Begins By Partnering With Them
Serve Your Market
You LOVE doing what you do best, right? But in order to get to do what you adore doing, you need customers. Here’s how to get new customers; build a trusting relationship with them by talking with them the way they think.What’s that mean?
Your brain naturally contains within it the equivalent of 4 living computer software programs. Think of your brain like it’s a living computer. Your thoughts are the software for your computer brain.
From a blended view of your brain’s 4 basic viewpoints (also called intentions), we interpret our world. In your marketing copy, it’s necessary to talk to potential customers focusing on their passion for a solution that helps them.
When you market using the brain’s 4 unique viewpoints, you are using neuromarketing. In other words, you are speaking your customer’s language. By sounding the way they think in your marketing interactions, you sound like you know how to make their dreams come true! Customer’s living their dreams is what really matters to them.
Talk About What Urgently Interests Them
How do you do that? Talk about what’s urgently important to them, not what you THINK they want to talk about. Instead, talk about THEIR issues and interests the way THEY think about them.
Be On The Same Wavelength As Your Market
People think on their own unique wavelength. In neuromarketing, you talk with them using their customized wavelength. What do you need to do to find out what your market audience wants to talk about? Do thorough market research. I can show you how to do this.
Solopreneur and small business clients love learning these strategies. Using neuromarketing is at the foundation of knowing how to really give customers love and respect. Customers feel satisfied (and so do you) when you give them what they want in the WAY they want their desires satisfied.
Suppose you sell cybersecurity threat protection services. Recent stats reveal that cyber threats are up by 47%. Read this sample of engaging copy for those interested in protecting themselves from ransomware and other cyber threats:
“What type of Dark Web Target are You? Imagine calmly working along on your computer. Suddenly you read, “Hello! Your data is now being held for ransom.”
“Your heart sinks. You pound your fist on the keyboard. Now you know what a deer feels like terrified and unexpectedly trapped in front of an oncoming car’s headlights!
“Today (October 2020) cyber criminals average $84,000 data ransom from solopreneurs just like you. Does your cybersecurity protection program give you affordable 24/7 protection? What about phone access to an engineer if things go sideways? If not, you may have the wrong company serving you.
“Find out what you’re mistakenly doing that makes you such an easy target for ransomware. Get our FREE cyber threat assessment by contacting us here!”
A site visitor reading this content instantly sees the relevance of asking for your business-saving help. In the headline, your copy must seem instantly relevant to your target market. If your sales conversion rates are low, you’ve missed using the most engaging way to write copy for your target market audience.
Engage, Entice, Excite The Mind!
Engaging copy talks all about what matters to your target market. If your copy focuses more on what you want your site visitor to like, more about you, your company or your company’s offer, it bores potential prospects. Why? Because it’s all about YOU rather than them!
Copy that doesn’t emotionally connect with your site visitors triggers frowns and click-aways. Frowns and click-aways feel dissatisfying. Like an embarrassing slap in the face, they blatantly show evidence of your business success level.
Don’t know how to write engaging copy? That’s okay. I don’t know how to cook well. (That’s why my husband is the family cook!)
No one can be all things to all people. If you want to know how to get new customers, you need someone who knows how to write engaging content so your target market knows you care about helping them.
I’m an Independant Neuromarketing Strategist and coach. Let’s connect so you finally know how to get new customers!
For a limited time, I’m offering a FREE website content review (a $50 value). Schedule a FREE 30-minute consultation with me to see how we can improve your website copy and thus interest for your site visitors. Susan Fox [email protected].
The secret to marketing successfully includes connecting deeply with your target market’s interests and issues. Connect through those and you’ve taken the first step to proving you know what really matters with your prospects and customers.
Here’s what some of my students and clients have to say about what they learned in our training sessions. (If you don’t have time or don’t know how to train yourself in neuromarketing, I can help you with that!)
Get your FREE, limited time, website content review today. Let’s reduce your bounce rate and improve your business success now. Schedule a FREE 30-minute consultation with me now. Susan Fox [email protected].
Contact me today at [email protected] – Hugs, Susan
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