Writing Coach

Your Creative Brain

You use your creative brain to process information.  Did you know that the human brain talks to itself and all your body systems 24/7. Here’s something else.  Your brain contains the equivalent of 4 basic ways of knowing.  We use these 4 basic viewpoints or intentions to make life decisions.  When it comes to web content, I use brain research to write that content.  Using unique training, I use the brain’s way of knowing life from the brain’s 4 unique perspectives.  I also use brain research knowledge that distinctly causes women to be interested in certain things differently than the way men are interested in them.

Using the brain’s 4 basic ways of interpreting life and making decisions, also called brain dominant preferences, we all make sense of life.  But most copywriters have no idea about how the brain works and thinks.  So, they miss some subtle yet life altering information about how to write web content.

How Does Web Content Work Well?

Brain research reveals that the human brain thinks about 90% the same in both genders.  However, that 10% difference between the way a man thinks and the way a woman thinks calls for gender-specific copywriting.  This difference is driven chemically and biologically.

For example, men are driven to be involved in activities that naturally replenish their testosterone.  Testosterone has a chemical nature prompting men to like doing things where he feels strong and confident.  Testosterone is all about achievement, drive, making a difference in the world.  When his testosterone levels are sufficient he feels good.  Scripting web content marketing messages for men using testosterone-driven keywords motivates men to listen and deeply relate to your marketing message. The same is true for women.  However, women need oxytocin based web content.

Women are designed to want to bond with others.  When she feels genuine caring, trust, love and bonding, it naturally replenishes her oxytocin.  Therefore, web content containing oxytocin driving marketing messages deeply connect with women.  Men and women who can innately relate to your marketing message want to develop a business relationship with you.

Does your current copywriter have this unique training about the brain?  Find out by asking him or her.  Most likely the answer will be that this type of training was never offered to him or her.

Your Creative Brain Inspires and Motivates

We cannot live without our brain and mind’s viewpoints.  Web content containing keywords that work with the way the brain works unique connects with your clients in ways other copy does not.  This is where I provide very unique copy for your marketing projects in integrative care.  This type of copy really connects with people already looking for your services.

Since the brain’s viewpoints are a part of everyone’s life, doesn’t it make sense to get web content written according to the way the brain and mind work?  The business relationships you develop will change when your website starts to convey your marketing message in this very unique way.

Please contact me and let’s start working together. You can reach me at [email protected] Or, in the US and Canada leave me a message 24/7 at (740) 531-0400. I look forward to hearing from you soon.