Lucrative Market – How Copywriters Find Them

Copywriters just beginning their career may know they want to write but don’t know how to find a lucrative market to serve.  That’s right. We copywriters are here to serve the public by telling people about solutions to their problems/challenges. … Read More

3 Ways To Make Marketing Copy Engaging

What is marketing copy and how can you make it engaging? Marketing copy (also called content or text) is interesting information containing specific words about a specific niche market problem or challenge.  This copy grabs a prospect’s attention and holds … Read More

Do your emails create or delete customer relationships?

Gadzooks!  What scientists won’t discover next! Have you heard about life altering brain research spotlighting the differences between the way the male brain and female brain functions and interprets communication?  When applied to copywriting in emails, blog posts, website content … Read More